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A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website SEO.

Content writing, most importantly, is not just writing some content or subject. Its about bringing a “larger than a visual” image to the reader. You gotta be creative, make the reader imagine and be engaged into the subject matter further asking for more.

Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain. Content writers are professional writers who produce engaging content for use online. Quality content often translates into higher revenues for online businesses.

It's your reputation. Every post with your name on it should be original. That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it's easier than it seems. Every talented writer can bring a unique voice, different perspective or new light to an overworked subject.

Aside from writing content, these writers might also be responsible for making sure the sites' pages and content connect. They're also responsible for setting the overall tone of the site. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site.